AI & PR
Can I use AI to grow my brand in Japan?
AIで日本のブランドを成長させられるか？
The robots are coming. Harnessing their power for PR, and knowing when not to.
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Case study
S&E teams up with Usain Bolt for STEP APP global launch
ウサイン・ボルトとSTEP APPグローバルローンチ
Move-to-earn pioneer appoints S&E to support its Tokyo launch event, reaching Japanese tech and lifestyle media across the board.
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Japan market
You want customers in Japan, but what do they expect?
日本の顧客が求めるものとは？
Japan has some great expectations. Here are our top three to get right before you launch.
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Crisis
How did COVID-19 change PR in Japan?
コロナ禍における日本のPR戦略
When Japan decides to change, it can happen fast. Lessons from a crisis that rewrote the PR playbook.
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Influencers
Does my brand really need an influencer in Japan?
日本でインフルエンサーは本当に必要か？
Sometimes there's more to chase than hearts and hashtags. When influencer marketing makes sense, and when it doesn't.
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Strategy
Thought leadership is just content worth stealing
ソートリーダーシップとは盗む価値あるコンテンツのこと
Clients in Japan and overseas have one thing in common: they all want to be thought leaders. Here's what it actually takes.
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Content
Planning: The art and science of better content
プランニング：優れたコンテンツの技術と科学
It's the foundation upon which every great work is built. And yet, most brands skip it entirely.
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Localisation
#Brandfail: Business won or lost in translation
#ブランド失敗：翻訳で勝負が決まる
Somewhere between the cat video and the motivational quote, brands make their worst mistakes.
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Strategy
3 comms lifehacks that give you clear direction
明確な方向性を生む3つのコミュニケーション・ライフハック
Simple frameworks that cut through the noise and help you communicate with purpose, not panic.
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Copywriting
Can we all be unique, and what is creative copy?
私たちは皆ユニークになれるのか？クリエイティブコピーとは何か？
It's here that east and west meet, and usually end up disagreeing. A meditation on creativity and the Japanese market.
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