この記事のポイント（日本語）
S&EはWeb3フィットネスアプリSTEP APPのグローバルローンチを東京銀座でサポートしました。ウサイン・ボルト、田口和俊選手、AK-69らが参加したイベントで、メディア対応、インタビュー調整、プレスリリース作成、日本語コンテンツ制作を担当しました。
この記事のポイント（日本語）
S&EはWeb3フィットネスアプリSTEP APPのグローバルローンチを東京銀座で支援しました。ウサイン・ボルトをはじめ、田口和俊選手、AK-69、DJ Fehrplayが参加したイベントで、S&Eは日本市場向け戦略立案、メディア対応、インタビュー調整、プレスリリース作成、日本語ウェブサイトコンテンツ制作を担当しました。
S&E was appointed by STEP APP, the pioneering Web3 FITFI (Fitness Finance) platform that transforms everyday exercise into social activities with the power to earn, to deliver Japan market strategy, media handling, interviews, press releases and a Japanese-language version of its website for the app's global launch, held at Tokyo Raise in Ginza on 1 December, 2022.
'The Future of Fitness'
Move-to-earn platform STEP APP celebrates official launch in style with Usain Bolt at conference in Tokyo
Olympic sprinter joined by Kazuto Taguchi, AK-69 and DJ Fehrplay for STEP APP CONFERENCE and launch party; fitness finance app's full release enables players in Japan and around the world to start earning as they exercise.
TOKYO, 6 December 2022, STEP APP, the pioneering FITFI (Fitness Finance) platform that transforms everyday exercise into social activities and competitions with the power to earn, released its full app version at a special global launch celebration in Tokyo on 1 December, 2022.
Held at Ginza's newest hotspot, Tokyo Raise, the event kicked off with the STEP APP CONFERENCE for a series of on-stage talk sessions under a theme of 'The Future of Fitness,' featuring Usain Bolt alongside Japanese baseball star Kazuto Taguchi, STEP APP executives and Dmitrijus Borisenka, co-founder of leading crypto payment processor Coingate.
STEP APP is bringing lifestyle, fitness and play elements into a blockchain space that has, until now, been dominated by finance. To start running and earning, players purchase their own unique NFT sneaker (called a SNEAK) from the in-app marketplace, and can earn more by running and/or upgrading their SNEAK.
After introducing the latest features and benefits packed into the full release, Usain Bolt took to the stage to speak about how STEP APP fits with his 'Road to Excellence.'
"I've always felt at my best mentally when I'm in good shape. I truly believe in the power of exercise so for me what STEP APP has built is inspirational. I've said in the past that we need to aspire to inspire, and through this new technology I would love to inspire as many people as possible to live a healthier and happier life. We are just getting started!"
Tokyo the natural location for the global launch
"Japan is widely considered to be one of the biggest crypto markets in the entire world," says Jan Van Decraen, STEP APP's Chief Marketing Officer. "Throughout our STEP APP journey to-date, Japan users have consistently been at the forefront so Tokyo is the natural location to host our global launch. Out of all the beta downloads so far, Japan represents the second largest market and is in the top 3 markets across all website visits, pre-registrations and FITFI stakers."
Japanese baseball star Kazuto Taguchi said, "As a professional sports player, it's important to train hard and maintain your body properly. New technology has made great progress in the sport for professional athletes, but STEP APP is changing the game by bringing this to everyday exercise."
Guests were then treated to exclusive giveaways, with the launch party stepping up a gear with Japanese hip-hop artist AK-69's live performance. DJ Fehrplay, DJ Martin and DJ Usain Bolt then took to the turntables to keep the celebration going in style.
About STEP APP
STEP APP is the FITFI platform pioneering a gamified Web3 application for the fitness economy. Walk, jog and run to socialize, play and earn. The app is the first product on the STEP protocol and is part of the larger STEP ecosystem, the first blockchain oriented to value products beyond finance.